I passed by a travel agency and looked in to see travel agents “busy” at work ( there were no customers inside).
It made me think how we need to be able to sense a shift in an industry early to be able to thrive in the new connection economy, not keep paddling a sinking ship.
If the travel agents had an online presence and were assisting customers with the new way they wish to engage with travel info, then they have sensed the change, but most I see are just paddling faster.
All industries are being changed by technology, either adapt or get off the boat.
Why waste your time struggling with a small task which isn’t critical for your business ?
Hate using excel?, there an expert who can increase your efficiency for a fraction of the cost it would take you to complete the task.
The connected world allows you to focus on your core business and use a virtual army to assist you.
This morning I watched two older deaf gentlemen have an in-depth conversation.
What immediately struck me was the passion and emotion they were able to convey without a word spoken.
It was a stark reminder that most communication is not verbal.
We rely so heavily on what we say and not always how we say it.
If you are trying to deliver an important message, remember it’s not just about words.
I have just started a new job.
My mind is exploding with new ideas, different views on existing ideas and a heightened ability to absorb new information.
The reality is nothing has really changed, the exposure to something new has sparked this increased motivation.
Stuck on an idea? Change your environment, experience something unrelated to your problem and you will discover that new ideas will percolate.
Sadly this is how most social media efforts end up. A business or brand starts out all excited and experimental, but with not true objective or strategy.
Then they either have a crisis or legal or management steps in to homogenise and clean up the efforts, but it removes all the flavour and authenticity.
If you strategically plan and build you digital presence, internally at first, in a “safe” environment, the organisation can then launch into the public domain with some experience and planning.
Businesses need to ensure the digital assets which support their business are optimised for every platform. (mobile, web etc).
Soon, we will begin to shift from a digital presence online to a digital presence in the “real world” (with such devices as Google Glass). If your business doesn’t have an optimised digital layer, you will be invisible in the new hybrid world.
Websites will lose their validity as people begin to want to access your digital information immediately, wherever they are.
The 1st like isn’t the most important like on your Facebook page, the 2nd is the one your should be aiming for.
It is easy for anyone to like you page and never engage again.
The true value is once they respond to content you have offered.
Not only will this shift the Edge Rank algorithm in you favour, but the customer has given you permission to send them more content of the same quality.
Get out of the race for page likes and make sure you are developing content current fans are asking for.
You walk into a white walled room with a button and a sign ” push the button or just wait”.
The traditional thinking would be to wait patiently and things will happen, so most people don’t push the button.
This is the same in life, if you don’t question the status quo, introduce change or improve the process, you will be waiting for someone else to do it.
Push the damn button :)
Being social has morphed since the introduction of social media platforms.
Just posting marketing content on these platforms and chasing likes/followers isn’t being social.
It would be like going to a party and handing out brochures! ( No one likes that guy).
Being social means the same online as it does in real life.
If it’s your party, be a gracious host, make sure your guests are enjoying themselves, are being heard and welcomed.
Bring like minded folks together and step back and let interactions happen, add your input when relevant and helpful.
Your social space will be the hottest spot in town.
The expectation of the online shopper is now incredibly high.
If any part of an online interaction doesn’t seamlessly work, we lose the customer.
Need to fill out too many fields in a form, we lose the customer.
UI doesn’t work the way a shopper expect, we lose the customer.
No call to action, we lose the customer.
You have a split second to convince someone to buy, don’t let your lack of online refinement ruin your chance to convert.